Scaling Impact Through Transparent Collaboration & Format Expansion

At the start of 2025, Playdigo and BIGO Ads set out to scale high-quality video and display supply while continuously optimizing bidding algorithms and refining endpoint structure to ensure low-friction delivery. Their shared goal was to improve monetization metrics such as fill rate and sRCPM, without compromising transparency or operational control.

The teams focused on fine-tuning bidstream parameters and filtering logic to reduce delivery friction, while conducting regular performance reviews and proactive tuning, particularly throughout late Q1 and early Q2. Additional efforts included enabling new formats such as native across multiple endpoints, coupled with transparent communication around revenue alignment, pacing, and ongoing format ramp-up.

Leveraging Playdigo's bidding algorithm infrastructure, the teams tested and identified the most effective strategies for mutual growth across formats — with a shared focus on agility, transparency, and performance scaling.